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Pathable

Average of 3 posts per month.

October 27 — 04:43 PM

Create Your Own Pathable Community

Pathable hit a major milestone this week. Although we avoid playing the "alpha", "beta", "v0.9" game, we've considered this our last "must have" feature to be considered v1, as it means we've removed the last obstacle to a successful ramp to scale.

Event hosts who want a Pathable can now show up at our web site and, in less than 5 minutes, have a fully-functional Pathable community for their conference. 100% self-provisioned and self-service.

To celebrate, we're giving it away! Sort of...until further notice, all events less than 150 people are free! Fully-featured, nothing held back.

Now, head on over to our home page and click the big green button!

October 15 — 11:56 AM

Sneak Peak: Visual Browser for the Social Computing Symposium

One frequent request we hear from our users is for a way to quickly scan for familiar faces at an event. Well, the Pathable Research Labs (i.e., Shelly Farnham) has been exploring how to use maps as a visual browsing metaphor for exploring large sets of faces.

This past weekend, Microsoft Research used Pathable for its annual Social Computing Symposium, and this provided us with a perfect data set to test run some of the visualizations we've been cooking up.

So, without further ado, here's a sneak preview of some of the innovative ideas we've got brewing.



In this version, the most "semantically connected" people are in the middle (Liz Lawley, in the left-hand example). Clicking on an individual allows you to see why they are connected to others, with their tags in common showing up as spokes in a wheel.

We'd love your feedback on how to use visual tools such as this to help you better "grok" who is at a particular event.

It's important to us that this be more than just eye candy. We're looking for ways to leverage the unique properties of visualizations (e.g., glanceable representation of multi-dimensional relationships) to help our attendees get more out of conferences and meet the right people.

This version, along with some additional features (e.g., tag cloud and groups) will be available as part of our standard Pathable offering in the near future, so stay tuned!

October 10 — 03:25 PM

How Will The Economic Downturn Impact The Conference Industry?

I get asked this question a lot, and it's difficult to answer because of the sales cycle of the event industry: events are often planned a year in advance, services are lined up soon thereafter, attendees start buying tickets and booking flights months in advance, so there's no solid data yet on how the economic maelstrom is going to effect the conference industry.

Will conference attendees start tightening their belts and attend fewer conferences? Will soaring gas prices and corresponding airline ticket prices curtail travel? If so, will this lead to fewer conferences, more poorly attended conferences or conferences with fewer frills?

Anecdotal data has started to come in. Lorraine Mariella of Celebration Events, for example, says that
Over the past few weeks, many of our events have had a less than expected attendance. These are repeat events that have always had a strong following - so we are attributing the weak attendence to the current economic uncertainty.
So what's an event organizer to do?

First, understand why your attendees are coming to your event. If you're running a conference in, say, Hawaii, they're coming for the location as much as for the content of the event. But if your event is somewhere more mundane, it's likely that attendees are coming to network, to meet their colleagues in person. They want to meet partners, colleagues, vendors, customers, and just friends.

In this day of webcasts and DVD's, attendees can usually get most of the content at talks and seminars through other means. The reason they're going to take time away from business, pay for a plane ticket and a hotel, is because they see value in being in the same room as other attendees and the speakers, because they want to network.

If you can help them network, if you can demonstrate to them in advance that they will have a successful networking experience, they will be more likely to attend your event. If you don't, if they worry that others are canceling, if they worry that they'll be stuck in a room of people they don't know with bland badges and nothing but a drink ticket to help them talk, you run the risk that they will back out or not register in the first place.

Events that offer strong social and business networking support to their attendees will fare better in an economic downturn than those that don't for the simple reason that when there is less discretionary travel expense at hand, the competition for attendees heats up. There will be a Darwinian culling in the conference space, and the weak events won't survive.

And that, in a nutshell, is why we at Pathable believe that in troubled economic times, on-line community tools are exactly what conference organizers and event hosts need to hold on to their attendees. They provide a visible social network and interpersonal assistance so that attendees are more likely to come to events in the first place and more likely to walk away satisfied that they've gotten what they wanted to out of the event at the end.

Attendees can see who is attending before they register and see what the attendees are talking about. They can read the speaker's profiles and even begin conversations with the speakers.

And it doesn't stop there. Doug Geist, VP of National Sales for the Expo Group notes that the quality of the remaining attendees can make up for low quantity:
Attendance is not the only measure of success. Years ago when I worked for a boat show we we forced to shift our dates to be open on New Year's Day. The exhibitors were dreading the day. However, the big surprise was the number of qualified buyers that day and the amount of actual sales that were completed. Two factors came into play. One, the attendees that did come were very interested in boats. Two, the exhibitors had more time to spend with those attendees.

Large attendance does not always mean great results. Exhibitors should focus on the quality of their interaction with attendees. If attendance is down then exhibitors have more time to spend developing new relationships.
And again, this is where community tools like Pathable come into play: by providing tools for sponsors to reach attendees and creating more engagement with attendees, sponsors can get more value out of them (and thus are more likely to be satisfied with their value they've received for their sponsorship dollars).

Drop us a line if you'd like to learn more.

Update: There's some good data from the Meeting Professionals International Business Barometer confirming the impact.

October 8 — 02:45 PM

EventBrite Integration

Our customers (meeting planners and event organizers) have been telling us how much they love the way Pathable makes it easy for their attendees to get to know each other. What they haven't liked is the idea of two separate registration processes, one where attendees buy their tickets and another to join the Pathable community.

EventBriteWe're proud to announce our partnership with EventBrite, a fantastic self-service event planning solution that allows event hosts to begin selling tickets in minutes, increase attendance, collect credit card payments online, track sales, and more. EventBrite is exceptionally easy to set up and to use, so they make a perfect partner for our end-to-end attendee management solution.

Our development team leveraged EventBrite’s public API to create a simple work flow:
  • Attendee buys a ticket on EventBrite
  • Pathable automatically creates an attendee profile and sends an invitation to join the event community
It's that simple, no extra work for the event host to manage or combine two separate lists.

Interested in trying it out? Drop us a line and we'll get you started!

October 7 — 09:36 AM

Wikilicious

Have you ever been to an "unconference", one of those events where the actual schedule events is created by the attendees at the event itself? Usually, there will be a huge white board or rolls of butcher paper with a grid of time slots and room numbers. Below left is a sample from O'Reilly Media's Foo Camp (photo thanks to Michael Arrington of TechCrunch). It's cool, but honestly, it's a bit of a mess.

That's one of the reasons we're so happy to announce that Pathable now has integrated wiki support (below right). A wiki is a web site or page that visitors can edit and collaborate on in-place, without any special software or anything, That means a conference organizer can post a blank schedule, and attendees can fill in their session schedules in advance, deleting, moving, re-arranging as they like, with just a few clicks of the mouse and keyboard.


Of course, wiki's aren't just for unconference scheduling. You can use them for pretty much anything you want people to collaborate on writing: session notes, ride share lists, location attraction recommendations, volunteer sign-up sheets, Birds of Feather (BoF) session scheduling, etc.

If you're a conference organizer, just go to your host tools and click "Enable wiki" under Event Basics to get a wiki on your site.

Huge thanks to WetPaint for making this so easy!

September 23 — 02:45 PM

Industry Partners

We realize that event planning is tough business: selecting the venue, planning the food & beverage, creating signage, managing speaker requirements and the myriad of logistical details required to execute a successful event. And we haven't even covered getting the attendees through the door. That's why Pathable is adding partners with whom we can serve meeting and event planner's end-to-end meeting management needs.

Watch for announcements over the coming weeks as we add more, but we're pleased to introduce CRG Events, a leader in event planning and management, as our first partner. By offering integrated solutions, we make your job of event planning easier, fewer balls to juggle and fewer plates to spin, while offering a greater overall value for you, your attendees and your sponsors.

Drop us a line and to find out how Pathable and CRG Events can provide a you with complete event management solutions, including community and business / social networking tools for attendees and sponsors.

September 7 — 08:04 PM

Tilling Community

Saturday, I bumped into Amanda at Seattle Tilth's Harvest Fair, a tiny slice of Vermont set in Seattle, a rolicking sea of organic veggie booths, chickens, goats, beekeepers, bluegrass and flood-water deep children. She said it was her first time at the fair, and her blissful contentedness said she liked what she found.

I met Amanda two weeks ago at Gnomedex, where she spoke about SalaamGarage, an organization she founded that encourages travelers to create and share socially and politically meaningful media. In chatting, she said she found a great contrast between the Harvest Fair and Gnomedex, which she also loved. I pressed her why, and she talked about how Gnomedex was about building from the electronic, the digital, whereas Tilth was about building from the organic, the material.

That surprised me a bit, because to me, the two are ideological twins, the connecting lines as clear as dew-heavy webs.

Historically, of course, the hippie culture is the progenitor of today's open source, DIY hacker community. Steve Job's description of his acid use as "one of the two or three most important things [he had] done in [his] life"* may be one of the more famous indicators, but that example does the full extent of ideological confluence injustice: Mitch Kapor's fascination with Transcendental Meditation, the influence of Grateful Dead lyricist John Perry Barlow on intellectual property law through his co-founding of the Electronic Frontier Foundation and his writing, that Adam Osborne was raised in the hermitage of Sri Ramana Maharishi, these are but a few of the threads that bind the movements.

An obvious manifestation of the relationship is their twin pursuit of democratization and "people's power". For members of the Homebrew Computer club (where the Apple I was first introduced), the goal of the personal computer was to take the power from the corporations and put them into the people's hands, or, as Wozniak put it, "the big wealthy power structure should be undone, we want to turn the balance over, we want to make the small individuals more important."* And that goal continues today in the open source movement, in microformats, in mash-ups, in the Linux community, and in a myriad other forms.

More important for me, though, is the fact that the Apple I was introduced not at CES 1977 (as if there were such a thing), but at a meeting of that Homebrew Computer Club. It wasn't a corporate stage show, it was a bunch of guys getting together with people they liked and sharing what they were doing. This underlines what I see as the most powerful value shared between these two movements: the desire for community.

The reason people love Gnomedex and Foo Camp and all the many Barcamps isn't the talks (or at least it isn't just the talks) any more than the great food and music is the primary draw for Tilth. It's the community.

What evidence is there? Well, for one, Gnomedex was livecast, so anyone who only wanted to see the talks could have saved themselves $600 and a plane ticket and watched from home. But they didn't. Why? Because that's not why people come to conferences. They come to conferences to meet other people, to socialize, to feel the warmth of affirmation one gets from having a great, in person conversation, in forming a relationship that will grow over the weeks and years that follow. You don't have to be a psychologist to understand where belongingness fits into the hierarchy of needs.

And that's why it's so important to me that I'm working on Pathable, the on-line community tool used at Gnomedex, O'Reilly's Foo Camp, New Media Expo, Crave, Greendrinks and a dozen other events. Because the goal of the tool is to build community.

People sometimes ask me "how is what you're doing different than LinkedIn or Facebook?" I want to make an important distinction between a social networking tool and a community tool. LinkedIn and Facebook are social networks: each participant has a list of people that they communicate with, one to many and many to one. But in both cases, groups, or collections of people that act as a completely connected whole, are afterthoughts, adjunct features grafted.

Pathable, on the other hand, was built as a community tool from the ground up. The core organizing construct is the event and the people attending it. Conversations happen n-way between all the members of the community. The goal isn't just to build a list of contacts to follow up with after the event, but to build a community around the event. One of our core design philosophies was to draw people into relationships by engaging members of the conference community with one another in unexpected but compelling ways. Pathable doesn't just introduce and match-make, it provides the scaffolding, the substrate of the community.

And that's what makes my job so personally rewarding. I admit it, I was (am?) a hippie! I went to Brown, lived in a vegetarian co-op, saw the Grateful Dead 78 times, and, in fact, the entire Pathable office took off the last week for our annual trip to Burning Man, the famous bacchanal and "temporary community of radical self-expression" in the Nevada desert. It may sound corny, but if I can make the world a better place by giving people a sense of belongingness and togetherness, my life has been well spent.

And so it warmed my heart to meet Amanda at Gnomedex, then at Artwalk and then again at the Seattle Tilth festival, and to see her reaction to the communities she saw binding themselves at each. The start-up life can be hard, each success and set-back monstrously large in their looming perspective, but seeing a community at work, and seeing someone's delight at becoming a part of it, reminds me that the fight is a good one.

See you out there.

August 27 — 04:12 PM

Gnomedex 8.0 - We Heart Human Circuitry

Pathable had a great time at Gnomedex. A few attendees have blogged about us since the conference, and we're proud to share their feedback below. Got a story about Pathable? Send us your tales!

Cool Conference Tags for Associations
By Troy Malone, Chief Evangelist
The name tag system that was used was provided by a company called
Pathable. I have been to a ton of conferences and dealt with a number of
registration systems. This was hands down the best that I have ever
experienced. ...
http://blog.pelotonics.com/cool-conference-tags-for-associations.html

How well does Pathable work as an event network?
By Jason Preston
These badges are courtesy of Pathable, the group running the event
registration and behind-the-scenes social networking that comes attached to
a Web 2.0 conference nowadays. So the question is: does it work? ...
http://webcommunityforum.com/2008/08/how-well-does-pathable-work-as-an-event-network/



August 23 — 11:38 AM

Gnomondex?

It's been very gratifying hearing from so many Gnomedex attendees how Pathable has helped them meet people here at the conference. Thanks to all of you who have come up in person or written in your blogs about how Pathable has worked for you.

One of the great things about Gnomedex is that the entire conference is being broadcast live on the web at www.gnomedex.com, so come watch for free. In particular, if you tune in at 5 pm PT tonight, you can see yours truly give a short talk about one of my other passions. The title of the talk: A Mirror, a Sharpie, and an Analemma.

August 13 — 12:34 PM

Show Don't Tell

It's hard to get a picture of just how useful Pathable can be at building a community for your conference without seeing it in action. Well, we've tried to capture some of that action in this brief, 3½ min screencast that shows exactly how Pathable works.

They say a picture is worth a thousand words. Clocking in at 3,220 frames, I guess that means this is worth 3,220,000 words.


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